Globalization of Contemporary Art: Trends Unveiled

The contemporary art world has entered a new realm due to globalization which has also influenced how art is made, enjoyed or how it is shared between different regions and countries.

We have noticed in the past decade or so that contemporary art is no longer confined to galleries and borders but rather contemporary art has been showcased in art fairs and exhibitions around the globe.

This trend that we have been witnessing received contemporary art ways in which it could further its scope, reach and purpose providing new avenues for both the artists and the spectators .

Globalization of contemporary art includes amalgamation of various artistic practices and cultural perspectives.

In this article, we will look into the current trends regarding the globalization of contemporary art along with the issues artists encounter and the directions where this organic process is headed.

Understanding the Globalization of Contemporary Art Through Globalization Of Contemporary Art What Does It Entail?

The globalization of contemporary art is best captured by the ability of various cultures and geographical locations to fuse their artistic abilities irregardless of their conflicting backgrounds.

This principle defines contemporary art as the practice being introduced to spaces beyond the local, exclusively cultural, and historically embedded practices of art.

Globalization In Contemporary Art is characterized by an emergence of advanced, new and other different aesthetics, movement of ideas from one country to other, emergence and growing presence of international artists in different art markets.

Studies done by universities such as Penn State are showing how the flow of art across the globe has made the art scene more rich and diverse. As an example, international audiences have made it possible for Fawn Creek Township contemporary artists to participate in a global discussion.

What are the List of Shifts Defining The Global Art Context?

More Cultural Interactions Taking Place:

Slowly, artists and art institutions are working hand in hand across borders which is causing an amalgamation of ideas and a booming art scene.

For instance, global art engagements such as the Documenta in Kassel and the Venice Biennale in Italy showcase cultural diversity in artistic works. International artworks that encompass multiple cultural perspectives are on display.

And this is precisely how globalization expands the scope of creativity in modern art by including an abundance of cultures.

Instagram and Pinterest, as examples.

Modern social networking sites and blogs have altered the way modern art gets marketed and advertised. Fawn Creek township artists and others from rural areas are able to get worldwide exposure through social media channels such as Instagram and Pinterest.

Stefanie Hessler states that platforms such as digital websites greatly increase the reach and interaction of artists with other art communities around the world.

Art, especially contemporary, can now be appreciated by most of the people across the globe thanks to the onset of technology. This means that technology has made a shift in the way art is perceived.

International Art Festivals and Biennials:

There are a number of international events that have become important festivals for contemporary art, like the Venice Biennale and Art Basel.

At these festivals, artists, collectors and curators from different countries come together to create a dialogue.

For example, fairs like Art Basel set up in Hong Kong, Miami Beach, and Basel attract many art professionals and depict the various international trends in art.

Research conducted by Caroline Jones also indicates that such events affect the international art market and aesthetics to a great degree.

The Effect Globalization has on Contemporary Art

Ranges of Artistic Expressions

Thanks to globalization, the artistic expression has transformed completely and now is way more diverse than previously.

This expanded diversity can be seen in how contemporary artists are pushing boundaries with their styles, mediums, themes and more.

Zhivka Valiavicharska and Rodrigo Moura are great examples of contemporary artists that embrace the global aspect all art has.

Honoring Eastern European art tradition, Zhivka Valiavicharska creates art pieces that fuse modern ideas along with age old cultural traditional elements.

Rodrigo Moura is a Brazilian artist that integrates elements of Brazilian handcrafted art into a contemporary context. He articulates how local culture becomes a part of the global art story.

According to Peter Weibel in Art Of The Moment, regarding any contemporary art practice, “this patchwork approach makes the art more multilayered with new ideas being created and built upon.”

International biennials are now focusing on greater range and expression in cultural practices to a whole new world of possibilities through global outreach. Historic data suggests the correlation between a surge for new techniques as celebrated international exhibitions surged in 89 nations.

Evolution Driven by Technology

Globalization has altered the global art market leading to certain transformations specially in emerging regions.

To be precise, The global art market has undergone considerable globalization with these regions rapidly becoming dominated by countries like India and China.

Christie’s and Sotheby’s auction houses for example have been starting to establish more branches in these younger markets in response to the aforementioned changes.

As an illustration, Christies has made a number of successful Hong Kong auctions which have highlighted the impact of Asia collectors on the world art market today.

Additionally, Sotheby’s has also made moves to penetrate this new market trend of the Middle East and Latin America.

As per the research carried out by Caroline Jones, it is evident that the developing economies are making a mark in the global market and are setting a mark in the future of the art industry.

Hurdles Encountered By Artists in The International Market

Artists who wish to expand their work out of the perspective of their local market face many problems, and one of the major problems is their ability to reach out to a global audience while trying their best to keep their culture intact.

A predominant challenge being faced is trying to stay in touch with the original culture in the wake of amalgamation with trends and styles from all over. This leads to the artist succumbing to global culture making them mix.

Additionally, there are issues surround copyrighting and globalization for example, media piracy, are also on the agenda of many artists around the world.

Also, misusing aspects of other countries is ‘cultural appropriation’ which is a grave concern to many artists as they want to stay true to their culture.

A cross-sectional survey by Alexandra Munroe reiterates the importance of a measured approach by suggesting that while being international, artists should be committed to nurturing their practice.

Expanding Global Phenomena in EXPERIMENTAL ART

A success story of winning international market with art pieces at the exhibition.

An example for this would be James Elkins, Caroline Jones who over the year, increased their global exposure and popularity through international exhibitions.

James Elkins, who is a very famous art critic and historian, has worked in the international space by being part of several global talks regarding art in the current age.

Caroline Jones is an artist and a researcher who has had her work exhibited in global art forums where she has been praised for her out of the box techniques and cultural themes.

This achievement emphasizes the influence of the cross border art institutions in the career of an artist since it gives them the much needed exposure and international interaction.

According to statistics of international art exhibitions like Art Basel or the Venice Biennale, there is clear evidence that showing at these events leads to becoming more known to the public, there is a subsequent integration of the career development phase.

Global Art Initiatives

Naturalist Gallery is an example of a project, among many others, which exposes contemporary art to the masses by sharing it over the Internet.

As a matter of fact, the artist has several innovative projects such as virtual art galleries and joint works with foreign artists.

For example, through their online exhibition room, artists are able to display their art to the world, regardless of where they are located. This means artists are able to reach a broader audience.

These developments enhance comprehension of opportunities that technologies and worldwide networks provide for contemporary art, as well as for the opportunities of interaction with art practices by the audience.

The Evolution of Contemporary Art Globalization

Buy These Trends

In the coming years, we will witness rising trends of globalization in modern art which includes a greater interaction with other artists across the globe and also greater digitalization.

Augmented reality and virtual reality are two digital tools that will revolutionize the way an audience sees, and artists create contemporary art.

The role of climate change discussions in artistic practices will also increase as more artists will be making gross profit from incorporating environmental concerns in their artworks.

Birgit Hopfener’s research suggests that such emerging trends will undoubtedly influence the future of contemporary art in ways that will illustrate new opportunities for art making and consumption.

Faced with this Changing Reality, How They Will Survive

Artists need to adjust in these changing contemporary art landscapes and take advantage of digital traditions and communities of art markets across the globe.

Such art institutions as regional, national or global ones should also change in their approach and in this case – grow and promote new ideas and support international art within institutions.

Both the artists and art institutions should be aware of worldwide changes and technological changes so as to not be left behind in this fast advancing contemporary world of art.

As per the studies by Barbara Lutz, being active in engaging with such global trends is critical to the global aspect of the world art center.

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What is the meaning of globalization in regards to contemporary art?

As per the meaning of Western art in developing societies largely assimilates an artistic practice in numerous cultures and markets Globalization in contemporary art suggests the expansive spread and influence of different civilizations.

This development encompasses the diffusion of artistic tendencies across regional and national frontiers. For instance, the emergence of global art fairs initiated an environment whereby artists across the world could showcase their work enabling even Fawn Creek Township art to be sold internationally.

According to James Elkins, the image of globalization has contributed to a network of both art worlds whereby various artists from disparate backgrounds enrich the art world with their works.

Art Basel reports also confirm an upsurge in international diversity at art fairs which have become a consequence of changing visual culture due to globalization.

To what extent does social media contribute to the globalization of contemporary art?

The way contemporary art is disseminated and marketed has also been able to improve significantly due to the advent of plethora of social media platforms.

For instance, Zhivka Valiavicharska has an art Instagram account, selling her work, and today she is getting global attention and is in contact with art lovers and art collectors around the world.

In a report by Stefanie Hessler, it has been noted that social media has helped in removing the elitism of art, since for the artist, it becomes easier to get exposure and market themselves to a wider audience in the global art space.

Social Media Examiner data states that more than 70% of artists use social media for self promotion of their art, showing a testament of its remarkable role in the modernisation of the art industry.

What Are The Suggestion For The Issues Towards Globalization Affecting Contemporary Artists?

Globalization, indeed, poses significant challenges for contemporary artists, such as:

Maintenance of Culture: Art practitioners are under pressure to either conform to universal art standards or preserve their local essence.

As an example, artists in Fawn Creek Township might find it tough to express their local culture when exhibiting internationally, where a more cosmopolitan style is accepted instead.

Intellectual Property Issues: There are dangers associated with the international art market that involve copyright and piracy of artworks.

Research conducted by Barbara Lutz discloses that artists are often unable to safeguard their intellectual property in the global marketplace because their works can be easily circulated and replicated.

Figuring out a Competitive Market: With the globalization of the art market came new competition as now there are many artists from around the world fighting for opportunities and visibility.

Sotheby’s has data that shows an increase in competition for international art auctions, making it harder for many artists to stand out and get the representation they seek.

Accomplishing these tasks is not so easy as those challenges are complex, local and even global and therefore would require proactive strategies to manage and defend the artistic work.

Conclusion

The globalization of contemporary art practice is having a profound and dynamic effect in the art world, which presents both new opportunities and new challenges to artists and institutions.

This change is already visible in the diversification of artistic practices, the impact that digital tools have opened up and the transformation of the global art market.

Knowledge of such trends allows artists and institutions to find their way in the complicated world of contemporary art and contributes to its democratization and innovation.

In the next episode, expect to learn more about the effect of globalization on modern art as well as other cultural aspects.